Interpretation Of Green Marketing

Green marketing refers to the marketing mix strategy, which fully reflects environmental awareness and social consciousness in the marketing process, from the design, production, manufacture and disposal of waste to the process of product consumption, which is conducive to environmental protection, that is, the product uses less energy and resources in the production process and does not pollute the environment; the product does not pollute the environment and low energy consumption during the use of the product; after the product is used, it can be easily dismantled, reclaimed, reclaimed or completely abandoned and has no danger for a long time.

With the rapid development of economy, a wave of green revolution is sweeping the globe. Green marketing will become the main trend of marketing in twenty-first Century.

As a modern enterprise, if we want to gain a firm foothold and develop in the fierce market competition, we must adopt a series of effective green marketing strategies in the process of operation.

The following strategies can be adopted:

Green product strategy

Higher pricing strategy

Green public relations strategy

The above strategies can be used alone or combined. However, no matter what way, enterprises should carefully study the surrounding marketing environment, and choose the green marketing strategy suitable for their enterprises according to their strength and characteristics.

In short, green marketing, as a new marketing mode, will shine brilliantly in twenty-first Century, and become one of the few vitality and tenacious marketing modes. It is undoubtedly the inevitable choice of modern enterprise marketing.