The Future Of China Reflected By The Contemporary Fashion Retail Model

Whether mature or not, we can learn from it, but the pattern is not everything, its role can not be exaggerated blindly.

Every change and innovation of fashion retailing mode will have a tremendous and profound impact on the process of modern business evolution, not only changing people's consumption habits, leading the consumption trend, but also impacting the old concept of clothing R & D design and leading the direction of brand development.

Therefore, the various styles and ideas that precipitate in the evolution of fashion retailing models deserve the consideration of all sectors of the industry.

However, through chaos, there are always some regular veins to the world.

This is because although Japan is not the source of most new retail business models, it is one of the most brilliant and fullest areas that have developed and produced all kinds of retail business models.

In China, in the past two years, too many people in the clothing industry are addicted to business models.

The study of Japanese fashion retail mode in East Asia can be found that although Japan is experiencing a low development, it is mature and developed capitalist country after all. What Japan experienced yesterday is perhaps what we are facing or will face.

After all, China has the economic and cultural background that other countries cannot compare.

Good things must be combined with China's concrete practice to achieve its due effectiveness.

These four models were born in different economic environments. Instead of singing to me on the stage, they are coexisting in today's times, leading to different styles in different periods.

This pattern originated and prevailed in Japan in the 80s of last century.

By 1980s, the total economic output exceeded Britain and Germany, making it the second largest economic power in the world.

The great success of the economy has enhanced the confidence and self-expression desire of Japanese citizens.

During this period, Japanese consumers tended to personalize their costumes, and designer brands and designer brand shops were recognized by the market.

It provides the soil for the generation of DC BRAND clothing retail mode.

DC BRAND stands for another fashion attitude. It is a simple and personalized fashion. There is no difference in its store design and management.

No matter which one, its business goods and atmosphere have distinctive personal colors, outstanding personality and unique style.

Therefore, DC BRAND is the most adequate embodiment of visual merchandising.

DC BRAND has the effect of improving the overall image of department stores.

In some small and medium-sized cities, the shopping mall, underground shopping malls and station shopping buildings continue to increase with the increasing number of DC BRAND stores.

Wakubo Rei is not the representative of a certain type of DC BRAND store, but is the three type of DC BRAND shop, which has a good interpretation in her.

She can play her own special store to the extreme, and can integrate many designer brand stores into a variety of styles.

Wakubo Rei, like a fashion missionary, disseminated the fashion she recognizes to the greatest extent outside the mainstream department store system.

She believes that the essence of fashion is ephemeral, so guerrilla stores fight back to tradition. Shops are located far away from mature commercial areas, open for more than a year, refuse to decorate, retain the original space characteristics, and sell mixed products (including seasonal and seasonal products).

Such guerrilla shops rely on Club and the website for word of mouth, supplemented by a small number of posters, offering mostly limited edition works.

Guerrilla stores allow Wakubo Rei to compare the permanent location of traditional flagship stores with fixed locations and compare them with fixed locations.

The creation of this model is to minimize the unnecessary links in the entire product cycle from planning to retailing, so that products and services can be more competitive than other traditional retailers and manufacturers in order to adapt to the fashion cycle and the diversification of consumer demand.

At the same time, people's living standards have dropped dramatically, and consumption concepts and consumption habits have changed accordingly.

With the strong landing of GAP, the popular parity fashion brought by this new mode of SPA has attracted more and more attention in Japan, and gradually gained room for survival and development.

The typical representative of the SPA model, whether it is GAP in the United States, ZARA in Spain or UNIQLO in Japan, has a common market performance: fashion, fast, low price, fission shop expansion, and focus on supply chain management.

With an annual turnover of nearly 400 billion yen, its target is to reach 1 trillion yen in 2010.

The power of SPA is evident in UNIQLO.

Brand names exist in the store, new products are mixed with traditional ones, and traditional ones are in the same place.

A bunch of goods that seem totally out of bounds can be put together, but they can produce wonderful chemical reactions, showing a distinct shop style.

The mode is characterized by more quantity, more money, more goods and faster turnover of goods.

At that time, it was a recovery period after the Japanese economic bubble dispersed and was also known as the "Ping Cheng boom".

People seem to see the hope of the Japanese economy and no longer be willing to stay away from the mainstream fashion culture.

With the accelerated pace of fashion, some people with economic strength began to revive in the sense of popular smell and taste, and designer brands gradually flourished.

At the same time, the competition mode of Garment Retailing is changing. Buyer's mode as an effective means of differential competition has been increasingly valued.

In Japan, the three pillars of UNITED ALLOWS, BEAMS and SHIPS have been formed.

The 3 enterprises have been on the cutting edge of the trend since 70s of last century, and the annual sales volume is over 100 billion yen, which is also a fashion indicator worthy of the name.

BEAMS, founded in 1976, originally wanted to show Japanese consumers a famous designer clothing brand with more than 30 years' history. In the course of its development, a large number of designers in Japan and Europe and a large number of products designed by themselves have formed a typical non self created collection brand.

The sense of trust between BEAMS and consumers is always based on "right merchandise choice". The popular smell and taste acuity of its commodity purchasing group is one of the important factors that it can stand up and even become more popular.

So the fashion retailing model, known as LIFESTYLE STORE (lifestyle proposition), is showing signs.

LIFESTYLE STORE is concerned with the interaction between brand products and consumers, satisfying the needs of consumers' spiritual level. It is an experiential sales and consumption mode, which represents a quality first life style.