Cambridge And Children's Wear Brand To Promote The Integration Of Shoes And Clothing

"Cambridge has set up a campus sports product R & D base in China, and has built three bridges between the market, the manufacturers and the consumers."

Zhang Faqiang, former vice chairman of the Chinese Olympic Committee and the former deputy director of the State Sports General Administration, explained that, first, Cambridge built a bridge between production enterprises and products to promote production and promote sales. Secondly, Cambridge built a communication bridge with its consumers through its own team. Secondly, Cambridge built a healthy bridge for Chinese children and adolescents.

"Children's shoes market segmentation speed is accelerating, within three years, children's shoes enterprises will appear first line brand, we must accelerate the pace of pformation and upgrading."

Chen Shaopeng, chairman of Cambridge, told the author that in March last year, Cambridge hired a spokesman for the brand image. As Cambridge established the new orientation of "British + campus", the future Cambridge will combine the two elements of "campus" and "Sports" to re employ the endorser who is consistent with the brand new positioning.

"Integration of shoes and garments has become an inevitable trend for children's shoes enterprises to seek development."

Chen Shaopeng disclosed that because Cambridge has always been the main producer of children's shoes, children's clothing has been faced with problems such as wrong style and so on.

To this end, Cambridge actively launched retailers engaged in clothing sales for many years to participate in material selection interaction.

In the second half of this year, Cambridge will link up with children's clothing brand enterprises such as Beijing and Shanghai to promote the integration process of shoes and clothing in Cambridge.