The Anywalk Brand Strategy Of The Rich And Precious Shoe Industry

On July 13th, in the evening of June 18th, the famous Hongkong fortune Walker international dress limited company held a new strategic conference of AnyWalk brand in Fujian Shishi.

AnyWalk is extraordinary.

With its 26 years of development, the rich bird is the leading local enterprise in Shishi. This time it launched the AnyWalk brand, the rich bird group made extraordinary efforts, and the innovation power was strong: first, the innovation of product design. AnyWalk integrated international resources and elite, and reached a strategic cooperation with Concept-21, a famous international design company, and first joined 15 young artists in London, Hongkong, Taiwan and Mainland China to achieve "cross-border cooperation". Secondly, the innovation of marketing mode: AnyWalk adopted "three dimensional marketing" mode, and online and offline interaction.

Besides offline stores and shopping malls, offline channels will enter a large number of buyers' shops and tide shops. In brand promotion, AnyWalk will mainly rely on the Internet and emerging interactive media.

AnyWalk's brand launch was also extraordinary. In the evening of June 18th, a number of heavyweight media including plane, Internet and TV attended the brand strategy conference of AnyWalk. The conference also attracted some famous designers, fashion critics and dealers.

The theme of the AnyWalk conference is "HOPE", which symbolizes the hope of "the spirit of freedom" of the core concept of AnyWalk brand.

The conference was chaired by Li Chen, chairman of the famous host. Lin Heping, chairman of fortune bird group, gave a brief speech on the development prospects of the fortune bird group and the theme of AnyWalk's flying off. He said that AnyWalk with high quality and high price must have good market opportunities.

Subsequently, AnyWalk elite teams and strategic partners came out to express their wishes for AnyWalk's flying wings.

The press conference was held in a joyous and auspicious atmosphere, especially the new fashion show of AnyWalk, which attracted the attention of all the audience. When the models wore the AnyWalk brand new shoes, they gave the audience endless applause.

The wonderful performances of the models presented a perfect new AnyWalk performance show for the audience.

Subsequently, the conference held a grand and warm free party, from Shanghai fashion DJ and beauty DJ, as well as from Germany's electronic band Pitchtuner, their performance will once again climax the scene atmosphere.

Interpretation of AnyWalk brand spirit

Although it is a brand-new brand, AnyWalk has an unusual starting point of value appeal. Lin Ping, chairman of the rich bird group, said that the core concept of AnyWalk is "free spirit". The goal is "free, relaxed and dynamic"; fashion, taste and easy to match.

Things are worth the money.

As a masterpiece of 26 years' glory, AnyWalk has focused its attention on post-80s and post-90s. This is the target consumer group of AnyWalk products.

This group is growing rapidly and will soon become the backbone of the future society.

They are flying youth, advocating the spirit of freedom, respecting each other, emphasizing individuality and independence, being enterprising, enjoying and saving life, and being simple, straightforward, energetic and confident.

AnyWalk is the group of people who are passionate about it, leading them to be free and happy.

AnyWalk firmly believes that in this era of individuality, "fast fashion and personality trend" will surely prevail. The integration of sports and fashion is bound to be a major trend.

AnyWalk people have been very confident, they believe in the fashion, dynamic, trend of the AnyWalk brand, in the market will have a very big competitiveness.

They want to bring more dynamic fashion trends to more people and let trend brands move from small to public.

Ms. Han Ying, general manager of fortune bird group, said that AnyWalk represents to some extent the new and future of the rich birds business.

AnyWalk -- Any where, Any time at any time and anywhere.