A New Season Of Market Promotion For Wool Industry

With the shortening of the daylight hours in Europe and the coming of winter, the International Wool Textile Organization (IWTO) will continue to carry out activities related to wool sustainable development and environmental protection concepts this quarter and next year. Wool products The revival of the market.

international Wool Bureau (Woolmark) continue to strengthen the market operation of natural fibers on the basis of the value of the original brands. In addition to continuing to enhance the quality of the Gold Woolmark fabric, the promotion activities of merino wool are also about to take place. When the activity of green wool logo started, it was immediately recognized by the London fashion industry. In October 11th, the fourth session of London, England. Wool week The activity has also aroused great enthusiasm in the industry. A total of 50 British brand more than 400 chain stores are involved.

Peter Ackroyd, vice president of the International Wool Textile Organization, pointed out that the participation of the famous British brands greatly promoted the development of wool sports and made the wool's sustainable development and environmental protection concept widely recognized by local manufacturers. Textile manufacturers in Japan, South Korea, the United States, Italy, Spain and Germany have gradually incorporated environmental protection concepts into products, such as Brooks Brothers, with strong campus winds, and Ralph Lauren (Ralph Lauren) brands, which make people more confident in the future development of this natural fiber.

Not long ago, at the Premiere Vision fabric exhibition held in Paris, France, we focused on the high level of 2011/2012 autumn fabric samples brought by exhibitors in wool and worsted fabrics, sending positive signals for the recovery of the industry. At the Idea Biella in Italy, the warm atmosphere of the wool foundation fashion dinner sponsored by the pure wool logo (Woolmark) also shows the optimism of the industry on the market situation. In Australia and New Zealand, people are also looking forward to the advent of autumn Southern wool week.

At the same time, in October, wool information was everywhere in the fashion magazines. According to the times of London, the color of the camel, the mixture of gray, gray and navy blue is the perfect blend of the middle color. The color of these three kinds of wool fabrics will become the classic representative of European aristocratic style.

At the beginning of this year, wool fabrics became the favorite of the major brands of autumn series clothing; in the shop windows, wool products also occupied a major position; at the same time, wool was still one of the most popular natural fibers in autumn of 2011/2012. Despite the recession since 2008, the price of wool did not appear to be a spiral of deflation.