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Brand Clothing Nuggets Parity

2011/6/2 16:33:00 60

Brand ClothingParityCustomized Clothing

Mention clothing order, or go to a small clothing store, or

Luxury goods

Major suit.

The former is difficult to popularize, and the latter is too expensive. Nowadays, brand clothing is also starting to nugget the clothing custom market, launching a medium priced formal dress order to meet the custom-made requirements.


In a shopping mall in Hanyang.

Men's wear brand

Evo made clear the "customized" signs.

The reporter saw that, unlike the general shop assistant, the salesperson in this shop has a ruler on his neck.

It is understood that the shop mainly provides suits, shirts and other formal dress orders.

Suit price is about 2000 yuan, shirt is about 300 yuan, the price in the middle, and ordinary clothing price is similar.


Reporters learned from some clothing manufacturers that today's

Custom made garments

Just input the customer data in the computer, the software can export the clothing edition type and the size, then passes the pipeline processing, only needs a week or so to be able to complete.


Reporters at some of the brand clothing shops that made customized signboards such as Wu Guang and Guang Bai saw that some tailored suits made by top customers were priced up to tens of thousands of yuan, and there were also customized suits for white collar groups. The average price was controlled at around 3000 yuan.

Generally speaking, the custom fee will increase the price of clothing by 10% - 20%.

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