Current Situation Of Clothing Industry: Current Situation Of Men'S Clothing In China

The Research Report on Brand Competition Pattern and Development Strategies of Leading Enterprises in China's Men's Wear Industry in 2012-2016 released by the Prospective Industry Research Institute shows that, relying on the vast domestic market and differentiated urban and rural consumption capacity, domestic men's wear brands have enjoyed rapid market growth for more than 20 years, initially forming a leading edge in brand and scale, Brand penetration and market share are higher than others clothing The sub industry is high, and the industry competition is increasingly fierce.

domestic men's wear The brand shows obvious industrial cluster characteristics, mainly concentrated in coastal provinces such as Zhejiang, Jiangsu, Fujian, Guangdong, etc., and has formed Zhejiang (Youngor, Baoxiniao), Su (Red Bean, Bosideng, Hailan Home), Min (Wolverine, Lilang, Qipai, Jiumuwang) and Guangdong (Kaldanton, Qunhao) men's clothing. They have their own characteristics. Among them, the leading advantages of men's wear industry in Jiangsu and Zhejiang are obvious. Fujian's men's wear industry has risen rapidly in recent years, while the advantages of Guangdong's men's wear industry, especially its foreign trade advantages, are gradually weakening.

In any case, the representative enterprises in the above regions have expanded their brand operation and channels rapidly in recent years Men's wear market And gradually become the core force in the domestic men's wear market.

According to the analysis of the men's wear industry research group of the Prospective Industry Research Institute, from the perspective of the competitive situation of men's wear at home and abroad, the competitiveness of men's wear enterprises mainly includes brand promotion ability, supply chain integration ability, store expansion ability and enterprise management ability. Among them, brand extension and refined terminal operation are the key factors for men's wear brands to achieve continuous improvement in profitability and market position. Most of the well-known men's wear brands abroad have achieved sustained growth in performance for many years through the above two paths, typically represented by Hugo Boss and Ralph Lauren.

At present, the domestic men's wear enterprises have also entered the stage of relying on refinement after experiencing the rapid channel expansion in the early stage brand At the stage of operation driving performance growth, men's wear enterprises with the above advantages are expected to stand out and become the industry leaders in the future.