What Are The Major Players Changing Their Shoes Halfway?

The game is still in progress, C Luo suddenly stopped and went to the field to point to his shoes; the coach hurried to bring another pair of sneakers; he replaced it quickly and steadily, then stepped on the grass step by step; the camera lens was also watching closely, giving a close-up.

In this European Cup, big players have changed their shoes in the middle of the competition several times, becoming an interesting phenomenon in the European Cup.

But why do they change their shoes?

Is the shoe uncomfortable?

Or is there any mystery behind it?

The possibility of "grinding feet" is zero. The fans may not understand this kind of behavior. They understand it according to common sense. They think they are rubbing their feet.

In fact, this possibility is basically zero.

You know, this kind of big player is usually a signer and endorser of a certain brand.

For example, C Luo is a signboard star of B company. Whenever he introduces his new sneakers, he will play the "carpet bombing" on TV with his flagship advertising.

And the shoes themselves are built according to his feet 'feet, and they will have a probation period for a period of time.

Other endorsements are also the case, for example, Henry uses the brand shoes that R has customized for him. Krause likes to use the retro sneakers made by A in 1974 when the German team won the world cup, which is low-key and practical. Although Fabregas and C Luo play different roles in Spain and Portugal, he and C Luo are privately in the B company camp. B even named another sneaker as "the deadly weapon of Fabregas" and popularized it in the Chinese market.

Just imagine, even if our amateurs can buy a pair of good shoes without any discomfort, according to their shoes, then how can these exclusive high-end shoes made for the stars "foot the feet" be "rubbed"?

The possibility of "scrapping" is very small. If it is not "grinding feet", then will shoes be damaged by excessive force and so on?

In fact, every time we stare at the close-up of the TV lens, we do not find any footnails broken or broken.

Moreover, this situation is even more unlikely when the high-tech elements of the shoes are more and more, and the degree of sturdy and lightweight continues to improve.

The quality of the turf in this European Cup is very good, and it is destined to provide high quality service for players, and the lowest level of injuries to shoes.

From the aspect of turf quality, it also denied the possibility of "sudden abandonment" of sports shoes.

From a professional point of view, a reporter understands that the product that sponsors usually send to the team is different from the similar products on the market. It is the sample version, that is, the player edition, which is stronger than the market product.

And the products that are used by the big players of their own are even the best quality products.

How can sponsors get rid of their sneakers and expose them in front of the TV?

Didn't you beat your mouth?

It is true that "insert ads" is true, so the real attempt of big players to change shoes frequently has come to an end.

It is almost equal to the advertisement in the game when fans in Europe and a considerable number of fans from all over the world are in the game. The more important thing is that this kind of advertisement does not need to pay any fees, and has the audience ratings and attention that exceeds the regular advertisements.

Professional fans may know that the European cups are the focus of attention from fans and the media, so they are all wrapped up by the major sports equipment suppliers early in order to drive the influence and market sales of their products.

Under normal circumstances, A company packages a team, will provide all kinds of equipment from head to toe, but there are exceptions.

For example, the biggest player in a team is the spokesperson of the B company. In order to ensure its influence in the European Cup, B will pay the national team a fee to ensure the "foot advertising position" of the big player. Although the player must wear the A uniform as his national team mate, he can wear B brand shoes exceptionally.

In order to highlight this "special advertising position", changing shoes is the most attractive lens and eyeball.

Because you must want to know -- what's wrong with his shoes?

And for the new shoes he will replace, they will be as memorable as the camera lens, and even ask, how about those shoes?

Where can I buy it?

In the European Cup, when a star suddenly changed to E's latest shoes, it was a successful case. The camera's close-up on his sneakers lasted more than 10 seconds.