Jining Promotes The Development Of Leather Industry To Build Industrial Brand

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In the two sessions of the two autonomous regions this year, Xin Shu, deputy director of the District People's Congress and mayor of Jining District of Wulanchabu, put forward the proposal that the mainstream media in the autonomous region should give public support to the leather industry in Jining. Recently, the reporter visited Xin Shu and interviewed Jining leather industry.

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< p > the leather industry of Wulanchabu City sprang up in the 60s of last century and flourished in the 80s and 90s of last century. The "Panda" brand leather clothing, which has been well known all over the country, has been exported to more than 30 countries and regions such as Europe and the United States. It has won the title of China's ten largest fur clothing brand, international exposition Silver Award and China recognized brand name products, and has won the title of the National Light Industry Department and the autonomous region high quality product.

From 1996 to 2000, Jining successfully held the 5 northern China leather goods Festival. Its leather goods street became the largest leather goods market in our region and even in the whole country, so Jining was known as "northern leather capital".

By 1998, more than 5000 businesses and more than 30 thousand employees were engaged in leather and leather processing in Jining and surrounding areas.

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"P >" our livestock products such as meat, milk and plush have been the first quality and the first output in many years. They occupy an important position in the national market, but the leather has not been bigger and stronger.

Leather is a traditional industry in Jining. In the 70s of last century, it became the same as Haining and Xinji. But in 90s of last century, we did not seize the opportunity, and the gap was widening.

Jining district has the responsibility and obligation to make the leather industry bigger and stronger, and make up for the short board in our region, so that leather and meat, milk and plush products will be famous both at home and abroad.

Xin Shu said.

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< p > in recent years, Wulanchabu and Jining have focused on the construction of leather goods distribution centers and the industrial development goal of building "Jining prairie skin of China", increasing the cultivation and support of leather goods industry.

In 2007, Jining District planned and constructed a leather processing park with an area of 1500 mu and a construction area of 500 thousand square meters. At present, 8 enterprises have been introduced.

In order to rapidly upgrade the grade of < a href= "http://sjfzxm.com/news/index_c.asp > Jining Leather > /a >, the area should give full play to its advantages in pportation and adopt the" forced mode of market promotion "to make the leather industry bigger.

In 2011, the district invested 1 billion 200 million yuan in cooperation with Tianjin Xinmao and Inner Mongolia Hengxin two group companies, and started construction of the Jining International Leather City covering 300 acres, 250 thousand square meters of construction area, 2000 professional shops, shopping, tourism, catering and leisure.

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< p > last September 28th, since the international leather city was officially opened, the occupancy rate was 100%.

By the end of this year's Spring Festival, the leather city has received more than 3500 bus tours and 150 thousand tourists. It has promoted 250 thousand self driving tours through advertising, and 100 thousand people in local and flag counties, totaling 500 thousand passengers, achieving sales of 570 million yuan.

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< p > to promote "a href=" http://sjfzxm.com/news/index_c.asp > leather industry < /a > sustainable and healthy development, Wulanchabu and Jining district are guided by the market, plan to build fur animal breeding base in Siziwangqi surrounding counties, build tannery base in tarmoutai town of Cha Hou Qi banner, and introduce more than 50 enterprises from home and abroad, leading the development of leather industry from the source.

The area is also planning and construction in the west of the bridge area, covering 1500 mu, with a total construction area of 900 thousand square meters, covering the production and processing bases of leather products, including product design and research area, production and processing area, display storage area and supporting service area, forming the largest distribution center of leather products in North China. In the modern logistics park planning and construction, it covers 1000 acres, and will become the largest leather product trading center in North China after completion. Strive to build a production pattern of fur and animal breeding, fur leather making, production and processing, and finished product wholesale and retail in 5 years in the surrounding area of Jining.

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< p > according to Fan Yaofang, deputy director of the leather industry Office of Jining, in order to make the leather industry of Jining have strong competitiveness, starting from the source of processing and leather making, Jining district has introduced preferential policies for investment in leather production and processing enterprises: the processing park is set up as an Enterprise Incubation Park, the enterprise can bring people and equipment to do it first, and the factory rent is free.

The district also sent small teams to all parts of the country for investment.

At present, nearly more than 20 processing enterprises in Beijing, Zhejiang, Guangdong and other places have entered the intention.

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< p > facing the recent situation of building "a href=" http://sjfzxm.com/news/index_c.asp "International Leather City < /a" and snatching market in some areas such as Haining, Xin Shu said with confidence: "Jining leather has an advantage. As long as we are strong enough, these stores are Jining's leather stores.

Although leather industry is a matter of Jining District, it is related to the overall situation of our livestock product extension chain, and I hope the mainstream media can give full support to it. "He also hopes that the autonomous region will plan the leather industry well, and there will be no" overcapacity "and" internal strife ".

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