Prada Brand Brings More Luxury To Women.

"The company plans to add two new stores to Paris by the end of this year, and will expand its reach to other parts of Europe," said Stella Luna CEO and creative director. The Taiwan based company opened its first store in Paris the year it listed in Hongkong.

In Paris, Stella Luna is manufactured for Prada and LV. shoes This is known by the fashion industry here. According to the information on the website, the two companies are all Stella customers. Western brands are flocking into the Chinese market just to get a slice of the luxury market in China. But Stella already has about 400 stores in China, and now it will go against the trend and expand its fashion layout in the opposite direction.

"We want to become an international brand," said Qi Le, "we hope to build a global platform and bring more luxury goods to women around the world."

It sells women's shoes at the first store in Paris, priced between 250 euros and 600 euros, about 1/3 of the price of Prada shoes. Since its establishment in Taiwan in 1982, Stella has been making shoes for luxury brands such as LVMH's Givenchy.

But the purpose of building its own brand is not to compete with luxury brand agents such as Givenchy. "After many years of luxury brand shoes making, we want to use this experience to design and produce shoes of our own brand," said Qi Le. We are not Prada, Givenchy or Miu Miu. We just want to make the best brand in terms of quality and price. " Prada did not comment on its relationship with Stella. LVMH officials did not reply to the phone and email immediately.

Stella also provides OEM services for brands such as Clarks, ECCO, Rockport and Timberland. Brand foundry is the main business of Stella earnings, occupying about 92% of total revenue in 2012 of $1 billion 550 million.

The company expects to open more stores in five years and expand its fields, such as handbags, accessories and other fields, hoping that its retail business will account for 20% of its total revenue. "We hope that private brand retail business will continue to grow at double-digit rates." Qi Le people said.

Stella began selling its own brand "Stella Luna" and "what for" brand in mainland China in 2006, and launched the "JKJY" brand in the near future. In 2012, retail revenue rose 21% to 119 million 400 thousand dollars, making the company's total revenue rise from 6.6% last year to 7.7%.

"Parisians are very demanding in terms of quality and design. If we succeed in Paris, it will be much easier for us to open the market elsewhere." - Qi Le people said.