Hi-Tech Sports Shoes Wear High Profile Olympic Games

It is considered high-tech sport clothing to use advanced technology and technology to achieve sports effects and protect sports parts.

All along, high-tech innovation is the focus of domestic and international sportswear brand competition. With the advent of the Beijing Olympic Games, this competition has entered the stage of white hot.

Reporters learned from the sports counters that recently, a number of high-tech sportswear has become the focus of consumers, and the products have even been sold out.

Hi-tech sports products unveiled to the malls and Olympic Games are a stage for the display of high-tech sports products. These high-end products go deep into consumers' minds with the powerful athletes.

At the same time, the major sports brands also do enough efforts to promote high-tech products during the Olympic Games.

According to the introduction, at present, the sportswear, which is hot on the market, whether in international or domestic brands, is pursuing excellent fabrics for moisture absorption and perspiration. These fabrics are basically made of chemical fiber products, among which polyester is the majority.

At present, CoolMax, CoolBST and so on are common in the market, but the basic principles are almost the same. They increase the capillary effect of the fibers themselves, so that sweat on the surface of the human body can be quickly spread through clothing, evaporated into the air, will not continue to stay on the skin, and keep the clothes dry and comfortable.

At the Hangzhou Tower and Hangzhou department store, Nike used the latest technology to design innovative and lightweight high-performance products for 22 Chinese sports associations.

The products include lightweight Flywire technology, fiber and Lunarlite foam shock shoes, and Nike Swift functional sportswear made from recycled polyester.

Adidas has also introduced a series of high moisture absorbing fiber sportswear, antibacterial sportswear, sports fitness suits that conform to the trend of human movement.

New Balance, famous for its running shoes, has 5 kinds of width, two kinds of height and all kinds of high-tech functions.

80% consumers are keen on high-tech sports products. When consumers choose to buy products, if salesmen introduce him to high-tech products of similar products, "more than 80% of customers will choose to buy products with relatively high technology content."

During the Olympic Games, many consumers' perspective has shifted from Olympic commemorative products to high-tech products.

A salesperson from Adidas counters said that before the Olympic Games, the commemorative products such as the water cube, bird's nest, sports icon, Olympic emblem and other Olympic Games were favored by consumers. "After the Olympic Games, sales of products with high technology content increased greatly, almost by 200%."

The Olympic Games boost the thrust of high-tech products on some star products.

For example, the Olympic football introduced by Adidas, because of the technology of seamless bonding and high-tech bladder, makes the spherical surface smooth without deformation, and it can ensure the speed and radian of the flight through rain.

"F50 and Falcon star football shoes that match this football have already made a great contribution to the Olympic Games.

Almost all of these Olympic football products have been sold out, and many consumers have been attracted by them.

The salesperson said.

"The basketball shoes designed by basketball stars such as Kobe and Yi Jianlian in the Olympic Games have been sold since the Olympic Games, and they can sell seven or eight pairs in one day," said Nike salesman.

It is understood that this pair of basketball shoes, which are the lightest and strongest in history, can provide accurate support for the necessary parts, and greatly reduce the weight of the material and make the athletes' footsteps lighter.