Moesel Big Business Opportunities In Small Bra Market

Talking about innovation in product technology, Rong Li Clothes & Accessories Zhu Xiangdong, the chairman of the limited company, is known for his persistence in the industry. He is the rare helper in the industry who really participates in the development of new technology and new products. Recently, he has introduced a new product to the industry -- MoESEL "natural maintenance Bra". Zhu Xiangdong will develop natural maintenance bra because he knows that consumers need such products through communication with many terminals.

　 Break the traditional concept of bra mold

For a common adjusted bra, the lower position, the side position, the steel rim and the cup are a frame. It's like building a house, plus a lack of elastic styling yarn, and fixing the chest. Such a structure causes the whole force point to be concentrated in the center of the chicken's heart. This position is called the so-called governor's two pulse, and long-term extrusion will cause great harm to health.

Even though the harm of adjusting bra is known to all, the bra development has been very mature for enterprises. Because of this, enterprises have not been able to walk out in such a mold framework, all patent inventions are revolved around all kinds of subtle material changes, but the mold itself has not changed, so no matter how gorgeous the patent veil is, the products made are actually very similar.

Perhaps because of the previous production of other types of underwear, and the development of the body and body, Zhu Xiangdong will be able to stand at a different angle from the beginning to look at the research and development of the bra products. He resolutely broke the traditional concept of the bra, and designed an epoch-making MoESEL "natural maintenance Bra" through the comprehensive use of the unique high elastic fabric, the mature three-dimensional braiding technique and the mechanics principle, so that the women could get rid of the bondage and oppression.

　 Solving the contradiction between strength and comfort

The effect of ordinary adjustment bra is directly proportional to the force of extrusion, but the finalized yarn is almost motionless, and the meat is moving, and the adhesion is poor. So many women wear a bra for two or three hours after they have to allocate it, so as to maintain stereotyped effect. Through the actual wear experience of consumers, the MoESEL brand natural maintenance bra is not allocated, because the raw material adopts DRYARN yarn with infinite surface tension, and every molecule of it will move along with the movement of the human body. Here, strength and comfort are no longer a contradiction. Consumers do not need to gain the experience of beauty by increasing their strength on the body.

At the same time, the stereotyped bra is finalized mainly by the lack of elastic frame points. MoESEL natural maintenance bra not only uses high elastic DRYARN yarn, but also uses three-dimensional braiding technology. "Through three-dimensional braiding techniques, we extend our strength from one point to the surface, and solve the dynamic and passive contradiction through process and fabric." Zhu Xiangdong explained.

In addition, another remarkable feature of DRYARN yarns is that its moisture absorption and sweat perspiration rate is 167 times higher than that of ordinary cotton. This makes the products widely welcomed by consumers. According to the wearable consumers, "the skin is always as dry as a bath" and has a maintenance effect on allergic skin.

At present, the MoESEL "natural maintenance Bra" has two products using the towel gourd cup, unlike the sponge cup, it does not absorb water and does not sponge up the damp of the chest. But Zhu Xiangdong is not satisfied. Next step, his innovation is to abandon the sponge cup completely and use genuine natural rubber to make the real latex cup. "Now, the solution to the contradiction between strength and effect has been basically completed, and the next thing we need to solve is the problem of cups." In Zhu Xiangdong's world, there will always be a technological pursuit that excuses him.

　　 Adjusted underwear is younger.

Young bodies and young breasts are very beautiful, but the age of wearing underwear is getting smaller and smaller. Many young women, even in their own good physical condition, are seeking to make their breasts more concentrated and more plump through a variety of adjustable underwear. The chest is in an extruded environment every day and gradually deforms. This is the result of misleading propaganda of many bra brands, and it is also a trend of consumption. The popular products are always the product of catering to the market.

Zhu Xiangdong said that the starting point of MoESEL's "natural maintenance Bra" design is to return to nature and give women gentle protection. Our bra is to tell consumers that you have to love your body more to get more love.