Chinese Footwear Enterprises Face The US Trade Protection From Macro To Micro Prudent

Since the beginning of this year, the United States has been upgrading the means of < a href= "//www.sjfzxm.com/news/index_c.asp" > Trade Protection > /a > for Chinese products. In less than 2 months, China has launched a "double anti" investigation or ruling on 11 commodities in China.

The list of notorious markets released by the US trade representative office in 2013 recently listed China as the world's largest fake entity market, and accused the Chinese entity market of being the main source of counterfeit goods.

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< p > on this occasion, in a regular press conference held in February 18th, Shen Danyang, spokesman, explained that trade friction was the associated phenomenon of China becoming the world's second largest economy and the largest exporter.

Especially since the outbreak of the international financial crisis, some countries have been slow in economic recovery, the market demand is weak, the concept of free trade has been weakened, and trade restrictions have been introduced and adopted to protect domestic enterprises. Trade protectionism has obviously increased.

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< p > 2008 the financial crisis left "a href=" //www.sjfzxm.com/news/index_f.asp "American" /a "left behind" trauma "has not yet been smoothed, and the slow pace of recovery has made the Obama administration have to rack its brains to paint all kinds of" big cakes "to appease hunger.

The US manufacturing action plan also received strong support from us shoe makers and congressmen.

Whether it is WAL-MART's shoes and clothing products "American procurement" plan, or the congressman's request for the purchase of 100% of the US military shoes and clothing, the "Berry amendment" passed by the United States is trying to protect and promote the domestic footwear industry.

A report released by the American clothing and Footwear Association before the Spring Festival showed that the number of shoes made in the United States increased by 9% in 2012. It also seemed to confirm the initial success of the "re industrialization strategy" of the footwear industry in the United States.

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< p > although there are comments that the US manufacturing reflow is difficult to affect labor intensive enterprises, the main cause of "Reindustrialization" in the United States is technological innovation.

The Chinese shoemaking enterprises, which have relatively lower manufacturing costs, still have advantages in the US. If the US wants to keep the footwear industry in a large scale at home, the cost of living for the American people will be higher.

However, the production technology of China's shoemaking industry is also in the process of continuous innovation. Compared with the shoes made in the United States, Chinese made footwear has obvious advantages in terms of cost, and the quality of low-end products in high and low technology is constantly improving.

Because of this, Shen Danyang stressed that the international competitiveness of Chinese enterprises' products has significantly improved. The competition between high end products and low-end products and developed and developing countries' products has intensified in varying degrees. Some industries and products are highly dependent on the international market.

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< p > as the leader of the footwear importing countries in the US market, Chinese shoe enterprises should always be vigilant against the escalation of the US protectionist strategy from the macro to the micro -- no longer the anti-dumping or other macro trade protection measures for Chinese imports at the national level, or "microcosmic start", or trade protection from the market or enterprise level.

As the list of the 2013 notorious markets released by the United States has been released, China will be listed as the world's largest counterfeit entity market in the absence of conclusive evidence. The adverse effects on Chinese enterprises can be imagined.

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Wang Jian, director of the international business research center of the University of international trade and economics, believes that the United States is in the critical stage of the recovery of manufacturing industry, and its domestic trade protectionism is gradually rising. While China's manufacturing industry is also struggling to win jobs with the relevant industries of the United States, the United States has more and more trade protection measures to China. P Wang Jian, director of the international business research center of the University of international trade and economics, said that the United States is now at the critical stage of the recovery of the manufacturing industry.

Therefore, in addition to speeding up pformation and upgrading, and upgrading product prices, enterprises should also actively improve the mode of foreign trade, pforming from simple export mode to "/p" with the combination of export and local employment.