Profit Model Of Industry Portal Website

At the present stage, there are basically not many ways to renovate each type of industry portal website in the profit mode. There are two ways to earn money: advertising and fee membership.

However, under the current economic situation, the disadvantages of these two profit models are also emerging.

From the point of view of advertising, the first problem is the impact and influence of traditional media advertising on Internet advertising, which is the problem faced by the Internet advertising since its birth.

Secondly, in the current economic ice age, advertisers' search is also more difficult.

More and more enterprises are facing not the problem of increasing popularity and increasing turnover, but also how to survive in the worldwide depression.

In this period, the choice of advertising has also made more and more enterprises more cautious.

On the other hand, the level of advertising design and production also affects the repeat customers of website advertisements to a large extent.

There are many kinds of websites, dazzling websites and endless advertisements. With a well-developed, well-developed and well-developed advertising production team, the survival probability of a website will be determined to a large extent.

From the point of view of fee membership system, there are many similar websites in the same industry, and websites of websites under the banner of portals are everywhere.

Under such circumstances, the limited number of business members will be diverted.

At the same time, it also leads enterprises to be more cautious when choosing websites. After all, for enterprises, the less they pay, the more rewards they are seeking.

From the above two points, the industry portal website should survive and grow. Besides the traditional profit model, it should also open up new profit points.

The first generation of e-commerce focused on content, the second generation focused on integrated e-commerce, and the third generation of e-commerce industry integrated value-added content and business platform, giving full play to the advantages of the Internet in information services, so that e-commerce really entered the practical stage.

For example, to provide more precise and professional search engine services to members, and to increase the marginalization and diversification of member services on the basis of existing members' rights, members of the B2B or B2C trading platform can be more concise, safe and perfect, etc.