The Brand Value Is As High As 100 Billion, And The First Domestic Clothing Brand Comes Out.

In recent two years, China's economic market has been affected by international and the overall trend has slowed down. Especially in the domestic garment industry, the profits of these two years are obviously not as good as before. In particular, the home of Hai Lan, once the number one, has been discounted for sale or word of mouth in recent two years. However, according to the latest China's most valuable brands, clothing brands still stand out and the brand value is as high as 100 billion yuan.

According to the latest list of China's 500 most valuable brands released by the world brand laboratory, the first garment this year is Ordos. Ordos is ranked first in the textile and garment industry with its brand value of 100 billion 598 million yuan, and far away from the famous brands such as men's clothing and Hai Lan's home. For Ordos, you know that a city, but the name of the clothing brand has also been established for more than forty years.

Ordos group was founded in 1979 as an experimental factory for reform and opening up in the Inner Mongolia Autonomous Region. The development of textile industry in Ordos is in full swing. Many people do not even think that Ordos can develop for more than forty years and become the first in the industry. After more than 40 years of development, Ordos has successfully become one of the first tier clothing brands in China, winning the highest value of clothing brand in two consecutive years. In 2019, brand value exceeded 100 billion mark. Today Ordos is not only a clothing group, but also a recycling economy, including coal, electricity and chemical industry.

Ordos development is inseparable from the assistance of reform and opening up. In the late 70s, Ordos was only a small cashmere sweater factory. After the reform and opening up, Inner Mongolia decided to develop the cashmere processing industry, and the Yimeng cashmere sweater factory (the predecessor of Erdos Group) was established at that time. Inner Mongolia knows many cattle and sheep, and the sweater is more authentic than other places. From the very beginning, the development took a big step ahead of others. In the first year, the output of 510 tons, 200 tons of cashmere yarn and 300 thousand cashmere sweaters were set. At that time, it was ranked the highest in the country.

With the continuous development of Ordos, the cashmere industry was almost monopolized by Ordos. In the late 80s, foreign enterprises in order to seize market resources, increased the price of the original cashmere by 6 times. At that time, fake goods were prevalent in the market, and finally the domestic cashmere market was being smoky by overseas enterprises. At this point, the chairman of Ordos led Ordos to unite with the industry, and finally unified the price of the cashmere market, and built China's leading cashmere brand KVSS. Meanwhile, the reputation of Erdos rose.

This time, the brand value of Ordos exceeded 100 billion yuan, and the famous brands such as Hai Lan's home and strong tyrant men's clothing were properly removed. In particular, the development of Hai Lan's family has gone up and down in recent years. In the year when Lin was invited to renew his endorsement, Hai Lan's home had even set a new record of eleven, but it didn't last long.

In 2019, Harean house's women's clothing brand AI Ju rabbit was also sold. The high storage of Hai Lan's home has never been reduced. Now it seems that Ordos is indeed the first clothing brand in China. The quality of the Ordos is a long distance from the home of Hai Lan. At the very least, the quality of Erdos clothing is no more than that of Hai Lan's home. Worthy of the clothing industry brand value first!