Brand Leads Quanzhou Economy

With the approaching of the Sixth National Peasant Games, Quanzhou, as host, has attracted worldwide attention again.

In fact, Quanzhou has long been known as "strong brand".

Anta, seven wolves, nine shepherd kings, Anxi Tieguanyin, 361 degrees...

A large number of well-known brands, like a bright card, show the world the image of a strong brand in Quanzhou.

According to the latest data, there are about 51 thousand registered trademarks in Quanzhou, which account for 1.6%% of the whole country. Among them, the State Administration for Industry and Commerce has identified 31 well-known trademarks, ranking the first in the country's prefecture level cities, and 446 famous trademarks in the province, accounting for 38.95%% of the province, ranking first in Fujian province.

The brand's leading and leading role in Quanzhou's economic development is becoming increasingly prominent. According to statistics, the famous trademark companies in the city account for about 1%% of the total number of enterprises, and the economic benefits created are close to 20%%.

Being a good publicist strives to enhance brand awareness

In recent years, when the municipal Party committee and municipal government have repeatedly advocated the brand policy warm air and the awareness of brand awareness, our city has constantly intensified its publicity efforts in brand building, opened up columns through various media such as newspapers, television stations, websites and so on, and built a unified propaganda platform to enhance the brand awareness of the whole society; organized a large event such as "China Trademark Festival", "enhancing the awareness of entrepreneurs' trademark registration (China)", "trademark brand strategy (Fujian) business leaders summit" and "Quanzhou enterprise trademark international registration special lecture" and so on. The Quanzhou trademark Museum was set up to actively build a platform for Quanzhou enterprises to strengthen communication and communication with the outside world, and strive to create a favorable policy environment, legal environment and public opinion environment.

Be a good leader and push forward brand development

　　为推动品牌持续健康发展，工商部门制定了“服务品牌经济加强商标保护”十项制度，深化商标行政指导服务工作，全面推行、完善“商标注册建议书”、“商标策略提示书”、“商标法律告知书”等行政指导机制，从商标使用、注册、管理、保护等环节加强对企业品牌建设的指导和服务：指导创业型企业及时注册商标，走自主创牌之路；指导扩张型企业对准备进入的行业提前注册商标；指导出口型企业及时到境外注册商标，努力做到商品出口商标先行，保护和扩大出口市场；指导规模大、发展好的企业先行注册、储备商标；指导有一定知名度的企业注册防御商标、联合商标，合理扩大商标注册类别，扩大保护范围；指导地方龙头企业、纳税大户申报驰著名商标，运用商标品牌挖掘品牌内在价值，提升核心竞争力；指导地方特色农副产品注册地理标志商标，做

To "cultivate a trademark to promote an industry and affluent people".

Take "Anxi Tieguanyin" as an example, as the first well-known trademark in the trademark of the national agricultural product geographical indications, its standardized use has promoted the development of the tea industry in Anxi and the increase of farmers' income.

At present, the per capita net income of farmers in the county is 5781 yuan / year, an increase of 2355 yuan in 2000 compared with that before the registration of geographical indications.

Being a good protector and actively safeguarding brand equity

Brand building is inseparable from brand protection.

Over the years, our city has always been committed to strengthening the protection of exclusive rights for registered trademarks.

In order to improve the ability of quick response and timely handling trademark infringement and counterfeiting cases, we should actively expand and improve the regulatory network, adjust and optimize the law enforcement mode, and comprehensively strengthen the construction of the "first tier two nets" trademark law enforcement network.

The "first line" is the "12315" consumer complaint reporting hotline. The "two nets" is the trademark infringement investigation network constituted by the "+13 inspection teams of 89 industrial and commercial enterprises", and the infringement complaint reporting network consisting of "135 red shield rights station +823 red shield rights protection liaison".

At the same time, we should make full use of the protection network built by the "six provinces and one city in East China's trademark management cooperation" and "Pan Pearl River Delta regional industrial and commercial administration's regional economic cooperation and development opinions" to comprehensively strengthen the protection of registered trademarks of well-known, famous and famous trademark enterprises outside the province.

In order to create joint efforts in brand protection, the Municipal Industry and Commerce Bureau has also actively worked with customs, public security, procuratorial and court departments in the field of trademark supervision to establish joint working meetings, briefing and pfer of cases.

We should establish and improve the mechanism of joint efforts to combat counterfeiting and safeguarding rights and cooperation, and implement "24 hours' holiday promises" for Chi Chi, well-known trademark companies.

In recent years, the Jinjiang Municipal Industry and Commerce Bureau has joined hands with famous enterprises to fight for fake rights, and has recovered nearly 30 million yuan of economic losses for more than 30 domestic and foreign enterprises such as Philharmonic, Xi long, Anta, Procter & Gamble, etc.