Wenzhou Shoe Enterprises Are Interlinked By International Chain Giants

Under the impact of the international financial crisis, in order to save procurement costs and shorten the procurement chain, these chain giants have been seeking direct docking with manufacturing enterprises.

Shoe industry, they aim at Wenzhou.

According to Zhao Wei, manager of Wenzhou regional Alibaba, the event was held at the request of these big buyers.

Previously, these retail chain giants were purchasing through third parties. Now it seems that they want to shrink the procurement chain to the shortest and directly connect with manufacturers.

Wenzhou's shoe making has become a regional brand in the world. This time they call the Wenzhou to watch shoes.

COCO, head of the Monsoon procurement department, said that the reputation of Wenzhou shoes had long been heard, and that the products of Wenzhou enterprises were cheap, of low quality and of COPY style.

Now, his views on Wenzhou shoes have been completely changed. The quality of products he sees is very good and meets their requirements.

Xiang Wei shoes are now mainly exported to the Middle East, and Zheng Qian feels that the demand and demand in the European market are obviously different from those in the Middle East. Especially these large customers have strict requirements for the production enterprises not only for their high technical requirements, but also for their corporate culture and social responsibilities.

"It's always good to have such an opportunity."

Zheng Qian hopes to have contacts with these big buyers and find more business opportunities.

Large retail enterprises directly connect with manufacturers, which means that many of the original customers will lose their purchasing power, and those real buyers must establish their own channels to find partners. For most production enterprises, the equal access of these customers will be achieved. The enterprises in Wenzhou should adjust the marketing mode in time to seize this opportunity.

In 2006, Auchan's pre tax income reached 35 billion euros, with 170 thousand employees serving 1 billion 300 million of the world's customers.

Today, H&M has more than 1500 stores in 28 countries around the world, selling clothing and cosmetics.

H&M also sells fashion through catalogues and the Internet.

H&M does not own any factories.

Instead, it cooperates with some 700 independent suppliers in Asia and Europe.

H&M has 20 production offices worldwide.

The group has 5000 employees.

In 2008, Fortune 500 ranked 228Th.